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Touchstone CRM and The TAS Group Announce Partnership


16 January 2012: Touchstone Group’s Microsoft Dynamics CRM division, Touchstone CRM, has joined forces with 'The TAS Group'. The partnership significantly extends Touchstone’s solution and business intelligence offerings to include integrated sales effectiveness automation based on the award-winning Dealmaker® software from The TAS Group.

Touchstone’s B2B Sales Accelerator solution delivers Dealmaker intelligent software with integrated sales methodologies, all within Microsoft Dynamics CRM. Sales and business development teams can now take full advantage of a range of powerful, dynamic and flexible business intelligence including sales reporting, dashboard and data visualisation that can improve forecasts and insights into sales pipelines. TAS sales methodology, tightly integrated into Dealmaker software, has helped more than 650,000 sales professionals globally find and close deals using a rapid and agile sales process.

“I am delighted with the Partnership between Touchstone CRM and The TAS Group,” said John Paul, Business Solutions Manager at Touchstone CRM. “One of our key focus areas is helping B2B companies extend their capabilities around being more effective in Strategic Selling. This is greatly extended by the power of this partnership and the Dealmaker solution."

Touchstone’s Sales Accelerator solution based on Dealmaker software from The TAS Group provides intelligent benefits for sales professionals, leaders and operations including:

  • Increased confidence for sales leaders through greater forecast accuracy and coaching
  • Deep integration to provide end-to-end analytics based on accurate, objective data in real time
  • Configurable scoring system, resulting in reduction in cost of sales
  • Automated forecast updates
  • Account management maps to uncover business problems and solutions
  • Effective use of social media to leverage community knowledge and identify problem areas, enabling proactive coaching

“Touchstone CRM are thought-leaders and innovators in adopting successful and fully integrated solutions across the UK. At Microsoft, we are confident that the partnership between Touchstone CRM and The TAS Group will enhance a great product and bring a unique solution offering to the UK market. We look forward to a long, successful relationship,” said Jeremy Haisman, UK Dynamics Partner Lead at Microsoft.

“Companies with challenging sales cycles and high value transactions can achieve greater success with their opportunity management, thanks to the integration of Dealmaker and Microsoft Dynamics, delivered by Touchstone,” said Donal Daly, CEO of The TAS Group.
“The partnership ensures that UK businesses can easily take advantage of the most advanced sales performance automation to sell smarter and analyse better.”

Touchstone CRM is part of Touchstone Group. Incorporated in 1982, the Group has more than 650 active customers and employs over 130 staff with market-leading experience in delivering successful projects. International recognitions include the Microsoft President’s Club 2011 and a Microsoft Partner Excellence Award in 2011.

About Dealmaker
Dealmaker® intelligent software helps you sell smarter and analyse better. Real-time automated deal coaching, sales process methodology, and smart reasoning deliver predictable, repeatable sales results. Dealmaker can be integrated with Salesforce CRM, Microsoft Dynamics CRM, Oracle CRM On Demand, Siebel CRM and SAP CRM, or with any third party software application through the Dealmaker application programming interface (API).

About The TAS Group
The TAS Group® delivers unique business value from the tight integration of two disciplines: intelligent software applications and deep sales methodologies. According to the Aberdeen Group, customers of The TAS Group realize 21% greater quota attainment. Dealmaker® intelligent software is the engine that drives revenue growth for more than 850,000 sales professionals in more than 65 countries, from small private companies to market leaders like Xerox, International Turnkey Systems and Alcatel Lucent.

For additional information visit http://www.theTASgroup.com and read the Dealmaker blog at http://www.dealmaker365.com.